My new project – Fashion Communication Blog

I’m happy to officially start blogging with the very first Fashion Communication podcast. In this podcast – some of the best tracks played at the runway shows during the past few years, including Kids, Manila etc.

In short, what this blog is about. It’s about those varied ways that fashion brands use to connect to people. From runway shows to advertising campaigns, from shop windows to shop interiors, from legend making to star collaborations. You can call it boring “marketing communication”, you’ll be right. But in regards to the fashion industry nothing can be boring. I’ve started this blog to collect and analyse fashion marketing tricks that different brands use to promote their goods. It helps me to combine my PR & Marketing background with my passion for fashion. I never wanted to write a common fashion blog with tons of “cute” pics that duplicate each other from one to another. But there are not so many blogs on the net about fashion business itself. It is clear, fashion always has been a “closed” industry, but on the other hand every day we consume its products or at least hearken to its messages from TV ads and magazine covers and go to enrich fakes, satisfying our vainglory. To make a dream, then sell it – this is the main goal. Isn’t it thrilling?

Dear friends,

I’ve started my new project – Fashion Communication blog. In short, what this blog is about. It’s about those varied ways that fashion brands use to connect to people. From runway shows to advertising campaigns, from shop windows to shop interiors, from legend making to star collaborations. You can call it boring “marketing communication”, you’ll be right. But in regards to the fashion industry nothing can be boring. I’ve started this blog to collect and analyse fashion marketing tricks that different brands use to promote their goods. It helps me to combine my PR & Marketing background with my passion for fashion. I never wanted to write a common fashion blog with tons of “cute” pics that duplicate each other from one to another. But there are not so many blogs on the net about fashion business itself. It is clear, fashion always has been a “closed” industry, but on the other hand every day we consume its products or at least hearken to its messages from TV ads and magazine covers and go to enrich fakes, satisfying our vainglory. To make a dream, then sell it – this is the main goal. Isn’t it thrilling?

 

Visit http://fashion.designcollector.net

As you can guess, this blog is a part of Designcollector Network!

And, of course, download my FC podcast, mixed of the best runway tracks! 

DJ set @ RTS.FM

Olga Bohan @ RTS.FM

DJ set на московской радиостанции RTS.FM 26.08.2009. Для просмотра видео с выступления необходимо пройти на сайт RTS.FM и зарегистироваться.

• Duration 01:02
• Kbps 192
• 85,7 Mb
• Download mp3 file

Afisha picnic photos

View the whole album on my facebook

Afisha Picnic

National Techno на Пикнике Афиши

8 августа в 12:00

Коломенское, Пикник Афиши (Коломенское)

12 -13 – Olga Bohan

13 – 14 – Cross
14 – 15 – Зотс
15 – 16 – N Dee live
16 – 16. 30 – Комбинатор live
16.30 – 17.30 – Голиков/Анрилов
17.30 – 18.00 – Слава финист & IRA
18 – 19 – Андриеш live
19 – 20 – Modul (Краснодар) live
20 – 21 – Андрей Будасси live
21 – 22 – Amesh

Make Me Move

My brand-new live-recorded dancing mix. I haven’t made any dancing mixes before, so maybe it’s the first one. To show you how can I sound at the club. 

• Duration 47:47
• Kbps 192
• 66 Mb
• Download mp3

TRACKLIST:

1. Crazy Larry – What’s What She Said – Wreckless records
2. The Cheapers – Gone Fishing – Upon You
3. Nick Hoppner – Makeover – Ostgut Ton
4. Emmanuel – Show Time – Get Digital
5. Nico Purman – Euphrasia – Vakant
6. O/V/R – Rapid eye – Blueprint
7. Mathias Schaffhauser & Alex Smoke – Lost in the pile – Ware 78
8. Nick Hoppner – Foundling – Ostgut Ton 

 

Listen to it on Red Bull Music Academy Radio!